Module 15: Globalization, Technology, Social Movements, and Change
Figure 15.1 DC protests after police-involved shootings (Photo courtesy of Joseph Gruber/flickr)
Introduction
How many good friends do you have? How many people do you meet up with for coffee or a movie? How many would you call with news about an illness or invite to your wedding? Now, how many “friends” do you have on Facebook? How often do you post a "selfie" online? How often do you check e-mail? How often do you meet friends for a meal and spend your time texting other people instead of talking to each other? Technology has changed how we interact with each other. It has turned “friend” into a verb and has made it possible to share mundane news (“My dog just threw up under the bed! Ugh!”) with hundreds or even thousands of people who might know you only slightly, if at all. You might be glued to your cell phone, even when you should be focused on driving your car, or you might text in class instead of listening to the professor's lecture. When we have the ability to stay constantly connected to a data stream, it is easy to lose focus on the here and now.
At the same time that technology is expanding the boundaries of our social circles, various media are also changing how we perceive and interact with each other. We don’t only use Facebook to keep in touch with friends; we also use it to “like” certain television shows, products, or celebrities. Even television is no longer a one-way medium; it is an interactive one. We are encouraged to tweet, text, or call in to vote for contestants in everything from singing competitions to matchmaking endeavors—bridging the gap between our entertainment and our own lives.
How does technology change our lives for the better? Or does it? When you tweet a social cause, share an ice bucket challenge video on YouTube, or cut and paste a status update about cancer awareness on Facebook, are you promoting social change? Does the immediate and constant flow of information mean we are more aware and engaged than any society before us? Or are Keeping Up With the Kardashians and The Real Housewives franchise today’s version of ancient Rome’s “bread and circuses”––distractions and entertainment to keep the working classes complacent about the inequities of their society?
These are some of the questions that interest sociologists. How might we examine these issues from a sociological perspective? A functionalist would probably focus on what social purposes technology and media serve. For example, the web is both a form of technology and of media, and it links individuals and nations in a communication network that facilitates both small family discussions and global trade networks. A functionalist would also be interested in the manifest functions of media and technology, as well as their role in social dysfunction. Someone applying the conflict perspective would probably focus on the systematic inequality created by differential access to media and technology. For example, how can middle-class U.S. citizens be sure the news they hear is an objective account of reality, unsullied by moneyed political interests? Someone applying the interactionist perspective to technology and the media might seek to understand the difference between the real lives we lead and the reality depicted on “reality” television shows, such as The Bachelor. Throughout this chapter, we will use our sociological imagination to explore how media and technology impact society.
Learning Objectives
Define technology and describe its evolution (CLO 4)
Understand technological inequality and issues related to unequal access to technology (CLO 5)
Describe different forms of collective behavior (CLO 5)
Differentiate between types of crowds (CLO 5, CLO 6)
Discuss emergent norm, value-added, and assembling perspective analyses of collective behavior (CLO 5, CLO 6)
Identify a social movement dealing with a cause that is important to you. How does this social movement organization engage you? Which techniques do you respond to? What changes have come about because of this movement? Which theoretical paradigm best describes this movement.
This prompt, assess(es) course outcome(s) 5 and 6 module learning objective(s) 3, 4 and 5. You must respond to (2) of your classmates' posts. After you post a response, you will be able to see other responses. You are not required to post more than once, but feel free to respond to other posts and engage with your classmates[Edit previous three sentences to suit forum function/requirements].
Your [first] post is due on [day of week] by [time] CST. Your response to another student is due on [day of week] by [time] CST. [Adjust for number of posts required.]
Your initial post should be at least 200 words long. Your responses to other students' posts should be at least 50 words. A simple “I agree” or “Yes” or “LOL” will not count. Please think about the questions and your peers' responses and reply thoughtfully and courteously, according to netiquette rules. Use good English grammar, correct punctuation, and complete sentences. While the posts will mostly be judged by their thoughtfulness and completeness, I reserve the right to take off points for grammatical errors, especially if they interfere with the clarity of the post.
Consider one of the major social movements of the twentieth century, from civil rights in the United States to Gandhi’s nonviolent protests in India. How would technology have changed it? Would change have come more quickly or more slowly? Defend your opinion.
Students should prepare a 3-page paper in APA format detailing their findings. Students must include an introduction, a body, and a concluding paragraph pertaining to their social movement and the use of technology.
Introduction
