Persuasion is the chance to share ideas that matter in a way that persuades the audience to take action or to change their beliefs.  While it seems like an easy task, we are all bombarded with persuasive messages every day, from billboards to social media ads, we are asked to buy products or do activities.  We don’t do everything that people try to persuade us of, and creating a persuasive speech is more difficult than it seems.  While we are passionate about our topics, sharing that passion with our audience requires some careful planning and research to ensure that the audience believes us and takes the action we advocate for.

Photo by ASIA CULTURECENTER on Unsplash (opens in new window)

Upon completion of this module, you will be able to:

1. Use active listening skills to critique presentations and to provide constructive feedback.
2. Demonstrate active listening skills by evaluating presentations and providing constructive feedback.
3. Analyze and critique presentations in terms of speech techniques, content, and organization.

To achieve these objectives: 

1. Read the Module 8 Introduction 
2. Read Chapter 14 in It’s About Them: Public Speaking in the 21st Century (opens in new window)
3. Review PowerPoints
4. Complete Module 8 Discussion Forum
5. Complete Persuasive Speech Assignment
6. Take Final
   

Module Pressbooks Resources and Activities