All the best research and topic ideas won’t matter if your audience can’t understand or follow the information presented in a speech. Organizing our information helps the audience connect the main points and adds interest to your information. This is an opportunity to present your information in the best light using an appropriate organizational pattern. Finally, an introduction and conclusion are the first and last things an audience hears. We want to start strong and end strong, give the audience something that catches their attention and leave the audience with something to remember. We only have one chance to share information that matters to us, we want our audience to walk away with something valuable for the time they spend listening to the speech.
To achieve these objectives: