As you begin to plan the outline of your writing, you
will find that in order to develop your points logically, you will need to
incorporate additional data. Conducting research, thus, becomes an important
tool to build your writing with valid data. This chapter will focus on the
various strategies for conducting research, identifying valid sources,
eliminating bias, providing effective solutions to business-related problems, summarizing
and quoting research data into your own writing, and documenting sources according to different styles.
Upon completion of this module, you will be able to:
- Determine the appropriate
research methodology that meets the needs of the audience. (CO #1, 2)
- Distinguish between formal and informal research. ( CO
#1, 2, 3)
- Quote source text directly with accuracy and correct
punctuation. ( CO # 3)
- Use effective reading strategies to collect and reframe
information from a variety of written materials accurately. ( CO #3, 4)
- Locate, select, and organize relevant and accurate
information drawn from a variety of sources appropriate to the task. (Co #
3, 4, 7)
- Integrate and document information using commonly
accepted citation guidelines. ( CO # 3, 5, 6)
- Avoiding Bias in Research ( CO # 2, 6, 7)
To achieve these objectives:
- Read the Module 3 Introduction
- Read and view the materials in Chapter 3 of Strategies for Effective Business Communication
- Make notes as you review
- Complete all quizzes, tests and assignments.
Module Pressbooks Resources and Activities
You will find the following resources and activities in this module at the Pressbooks website. Click on the links below to access or complete each item.