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Module 7: Persuasion
You have learned the fundamentals of drafting routine messages. Persuasion is an important technique that allows you to convince the audience to do something with the help of valid details. These techniques were identified by classical scholars like Aristotle which are still used today. Persuasion is used to write proposals, bad news messages, and recommendation reports."Persuasion" by reihayashi is licensed under CC BY-NC-ND 2.0.
Upon completion of this module, you will be able to:
- Understand and Apply Persuasion (CO# 1, 2, 3, 4, 7)
- Learn the basic concepts of Classical Rhetoric and Aristotle and the Three Appeals (CO# 1, 2, 6, 7)
- Review the Principles of Persuasion (CO# 1, 2, 4)
- Organize and write persuasive messages through Indirect AIDA Pattern of Persuasion (CO# 2, 3, 6)
To achieve these objectives:
- Read the Module 7 Introduction
- Read and view the materials in Chapter 7 of Strategies for Effective Business Communication
- Make notes as you review
- Complete all quizzes, tests and assignments.
Module Pressbooks Resources and Activities
You will find the following resources and activities in this module at the Pressbooks website. Click on the links below to access or complete each item.
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Students mustMark as done
Instructions
This assignment addresses course outcome(s) 1-7.
Locate a place on campus that students frequently use, but needs repair. It could be a computer lab or a science lab, or the library. Investigate the problem and research for solutions. Gather data from the staff. Write a recommendation report to the Dean of Students persuading her to fix the problem.
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